Media Relations: Go Beyond the Basics - Claire Tallarico

Quote

"Look at media relations like peeling an onion. You can take a story and keep peeling it away to find other stories and who is involved."

Social marketing : Wrap-up - Craig Lefebvre

Quote

“Starting with a ‘big megaphone’ to reach many people is one approach, but it will only work when you listen, work with people and help your audience use the megaphone.”

Developing Affiliate Group Social Marketing Plan(s) - Craig Lefebvre

Video presentation by Andrew V. Wister Ph.D, author of 'Baby Boomer Health Dynamics', and Chair of the Gerontology Research Center, Simon Frazer University, British Columbia

Download presentation in PDF (3.63MB)

Un-Conference reception with Network Contributors - Topics

Direct vs. indirect marketing to reach people at risk?
Trends in e-health tools
How much do you/ your users know about CHN?
Share marketing successes
Health information on the net
New media - reaching outward, deepening understanding
How do we get a personal identity on the Network?
Trends in social marketing
What bugs you about CHN?
How do we know when/ if we are effective?
Audiences & Resources - where are the gaps?
Working better together (Collaboration)

Welcome / Introductions/ Overview of the Day - Suzanne Schwenger

Greetings from CHN Division and the HP Affiliate Wendy /Allison M
Introduction of Craig Lefebvre PhD, Social Marketing Expert Wendy

Setting the Context: A review of CHN and health promotion - Wendy Pinder & Paola Ardiles

Quotes

"Health promotion has become the gateway to other topic areas."

"It is not realistic to say that we can change health, but can show impact, find what can show that people did act".

"We have built the virtual health library, have the content, now need to expand the focus of CHN. Make it/CHN local (connected to local services and supports), address the context of people's lives, and the conditions affecting health."

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English (PDF, 2.67MB) | French (PDF, 2.8MB)

Social Marketing 101 - Craig Lefebvre

Quotes

"No longer is someone called 'the audience' in the new social media. Anyone can participate and be the creator. There is no longer any one group or someone called 'the audience."

"Audience segmentation: You need to look at subgroups within the audience who have characteristics in common and also who are different from each other. "

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English (PDF, 2.56MB) | French (PDF, 2.45MB)

Small Group Activity - Craig Lefebvre

Groups of 7 - 9 were formed to discuss the key issues and challenges in adopting a social marketing approach to broadening the CHN audience.