Media Relations: Go Beyond the Basics - Aline Lafreniere

Quotes

"You want your message to be simple to understand and personal. You want it to have the "Hey Martha!" factor - hoping that someone picks it up and relates to it, saying "Hey Martha, did you see that piece?"

"The media are a bit like the fire department: they are always there, and when you need them, you really need them. The difference is, when you call the fire department you know they will respond in a matter of minutes. The media can take a little longer… and sometimes they don't respond at all."

Presentation in PDF (196KB)

Social marketing : Wrap-up - Craig Lefebvre

Quote

"Social marketing involves people taking part in deliberative listening and empowerment, engagement and connections, giving people the tools to change the ways and means of their life; people participating from all levels (inclusive process) to influence quality of life; and to evaluate so we can do it better. "

Developing Affiliate Group Social Marketing Plan(s) - Craig Lefebvre

Video presentation by Andrew V. Wister Ph.D, author of 'Baby Boomer Health Dynamics', and Chair of the Gerontology Research Center, Simon Frazer University, British Columbia

Download presentation in PDF (3.63MB)

Un-Conference reception with Network Contributors - Topics

What is your biggest challenge in working with CHN
How can we help each other reach Canadians
What shared opportunities can we create to collaborate?
Getting to know CHN – what do you know and what would you like to know?
Information Sharing
Trends and experiences in e-health tools
What is the greatest benefit of collaborating with CHN?
What assets do we, as a network bring to health promotion in Canada
How can we help each other to provide credible and timely health information
What medium do you use to reach your users? Which is the most effective and easier
Examples of successful social marketing programs
Venues or opportunities to share stories (on living with disabilities, disease prevention…)
Ways to communicate across large geographical areas

Welcome / Introductions/ Overview of the Day - Suzanne Schwenger

Greetings from CHN Division and the HP Affiliate Wendy /Allison M
Introduction of Craig Lefebvre PhD, Social Marketing Expert Wendy

Setting the Context: A review of CHN and health promotion - Wendy Pinder & Paola Ardiles

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English (PDF, 2.67MB) | French (PDF, 2.8MB)

Social Marketing 101 - Craig Lefebvre

Quotes

"When we hear that “we need to think outside the box” I ask “why is it a box?”

"This is not about breaking through clutter but being part of the clutter, and how you can become a just-in-time resource."

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English (PDF, 2.56MB) | French (PDF, 2.45MB)

Small Group Activity - Craig Lefebvre

Groups of 7 - 9 were formed to discuss the key issues and challenges in adopting a social marketing approach to broadening the CHN audience.