Media Relations: Go Beyond the Basics - Aline Lafreniere

Quote

"Telling a story or communicating a point of view to media is a special art… You have to know certain tricks of the trade that will help your issue stand out from the hundreds of other interesting things happening in the world"

Social marketing : Wrap-up - Craig Lefebvre

Quotes

"We can't really fix the problems, that's not what we do - we're not community developers out in local areas. We can help Canadians become more aware about what they can do, and how to do it with what supports and champions and networks."

"Until we move to next step of two-way communication, we can't be the 'champions'. It is part of building a community, moving from a health information resource to an online community."

Developing Affiliate Group Social Marketing Plan(s) - Craig Lefebvre

Quote

"When identifying Audiences, aim for no more than three that you will work with, selecting on the basis of answering three questions:
- who is at greatest need?
- Who is the population most likely to change?
- Who is most critical to success?"

 

 

Video presentation by Andrew V. Wister Ph.D, author of 'Baby Boomer Health Dynamics', and Chair of the Gerontology Research Center, Simon Frazer University, British Columbia

Download presentation in PDF (3.63MB)

Un-Conference reception with Network Contributors - Topics

Que désirez-vous savoir sur le marketing social? What about Social Marketing [2 sessions]
How can we engage Network Contributors?
Level of engagement
What do NCs’ get from CHN? What’s NC’s role
Trends in social media and how to use them [2 sessions]
Opportunities to share stories
What do people tell you about CHN? Do you have feedback from your audiences?
How useful/usable is the CHN website?

Greetings from CHN Division and the HP Affiliate Wendy /Allison M
Introduction of Craig Lefebvre PhD, Social Marketing Expert Wendy

 

"Now it is time to go to the next level, to challenge ourselves to go further; to think about health and be prepared to change and to act."

Download presentation - English (PDF, 2.67MB) | French (PDF, 2.8MB)

Social Marketing 101 - Craig Lefebvre

Quotes

"Get more sensitized to marketing around audiences and contributors, and marketing up and among stakeholders. It is a 360^o view of the world."

"Regardless of what kind of marketing, we are still focused on telling stories."

"With new media it becomes more obvious that "receivers" (people formerly known as your audience) are talking to each other. With new media we can measure it, count through digital visits and exchange."

Download presentation - English (PDF, 2.56MB) | French (PDF, 2.45MB)

Small Group Activity - Craig Lefebvre

Groups of 7 - 9 were formed to discuss the key issues and challenges in adopting a social marketing approach to broadening the CHN audience.