R. Craig Lefebvre, PhD is an internationally recognized expert in social marketing and community-based health promotion programs who publishes, conducts workshops and lectures widely on these topics. Craig consults with and advises public sector agencies and private corporations on the design and implementation of behavior and social change campaigns.

His work addresses a multitude of health risks, aimed at various diverse audiences, and often featuring local implementation strategies. Among his clients and issues have been the National Cancer Institute and its tobacco control and cancer communication programs, the US Department of Agriculture and school nutrition issues, the Health Care Financing Administration (now CMS) and Y2K health care industry compliance, the Centers for Disease Control and Prevention and various health communications and social marketing projects, the US Agency for International Development and behavior change communications for AIDS Control and Prevention (AIDSCAP), Burroughs Wellcome and early treatment-seeking behaviors among special population groups affected by HIV/AIDS, Pfizer and stakeholder engagement, and state health agencies focused on chronic disease prevention and behavioral risk reduction.

Craig has served as the Program Chair of the 2003 Innovations in Social Marketing conference; participated on two National Cancer Institute Special Emphasis Review Panels for Centers of Excellence in Cancer Communications Research; Advisory Board of the Social Marketing Institute; National Advisory Committee, University of South Florida, College of Public Health's Prevention Research Center; Co-editor of Social Marketing Quarterly; and Founding Member of the Health Communication Focus Area Working Group, Healthy People 2010.

Dr. Lefebvre has held faculty appointments at the University of Virginia, Brown University (while Intervention Coordinator of the Pawtucket Heart Health Program), Johns Hopkins University and the University of South Florida. He was elected a member of the American Academy of Health Behavior in 2003 and a Fellow in the Council on Epidemiology and Preventive Cardiology, American Heart Association in 1988. His work on the NCI's 5 A Day media campaign earned him the William D. Novelli Award for Innovations in Social Marketing and a Silver Anvil from the Public Relations Society of America for the USDA Team Nutrition program. He received his Ph.D. in Clinical Psychology from North Texas State University and completed post-doctoral fellowships in Behavioral Medicine at the University of Virginia and the University of Pittsburgh.